DALPS

Starting today, Morrisons' Merry More Points initiative allows shoppers to accumulate 20,000 More Card Points, which Morrisons states is worth £20, when they spend at least £50 in-store and online during four out of the five weeks leading up to 14 December.

In addition to the Christmas countdown, Morrisons will provide More Card holders weekly “Christmas surprises” whenever they scan their physical card or app. It features extra More Points, “holiday goodies,” discount vouchers, or the opportunity for a totally free shopping spree.

Customers must enable Merry More Card Points through their More Card app or, if using a physical card, scan their activation coupon by 9 November. They can distribute their total of £50 across several stores weekly.

“We understand that Christmas can be costly for numerous families, so we aimed to provide our loyal customers with some added support as the big day approaches,” stated Morrisons loyalty director Gareth Lloyd.

“Our Merry More Points scheme makes it simpler to earn More Points, rewarding customers just for doing their usual shopping.” "Whether filling the fridge, purchasing holiday goodies, or grabbing last-minute presents, each store visit at Morrisons gets them nearer to a deserved Christmas bonus."

Merry More Points accompany Morrisons’ current ‘Fivers’ program, where More Card users earn £5 to use on their shopping for every 5,000 loyalty points collected. Shoppers can also give their Fivers to the Marie Curie cancer charity this Christmas.

It represents the most recent advancement in Morrisons' revamped loyalty strategy in recent weeks. Research conducted by The Grocer in October showed that Morrisons had significantly reduced specific More Card promotions in recent times.